About

This is an experiment in AI Manifesto generation. It is partly a loving sendup of a terrifically unhinged genre, partly a fun weird experiment because I like to play with this stuff, and partly a serious attempt to see what kinds of insights an AI can kick out with limited information about a brand.

The process for generating the manifesto begins with filling in info about the brand and category, at which point the AI gathers some basic contextual information about the brand by running a Google search. A selected set of that context is then fed back to the large language model (in this case the GPT-4 Turbo API) and a manifesto is generated.

Along with each manifesto, some basic metadata is generated about the larger themes, which are used to fill aslideshow with narration generated by ElevenLabs.

If you have any questions, you can drop them here.

Who built this?

The human brains involved here are those of Noah Brier, Founder of BrXnd, and Michael Grant, a creative director and writer forged in the crucible of the brand manifesto battles.

What is BrXnd?

BrXnd is an organization at the intersection of marketing and AI, with the mission to propel marketing forward with events, education, consulting, and experiments that combine the power of brands with the amazing potential of AI.

We explore this intersection through our bi-weekly newsletter, BrXnd Dispatch, which focuses on the practical realities of using and building these new tools rather than mere theory. BrXnd’s inaugural conference was a one-day event held in New York City in the spring of 2023. We are taking the show to San Francisco this fall. In addition, BrXnd works with marketing organizations to build content, events, and products.

Learn more at Brxnd.ai